« Cold Calling Script Comments 3 of 3 | Home | Don’t Let This Stop You Cold »
Cold Calling: It’s a Street Fight Out There!
By Leslie Buterin | November 10, 2009
Yes, I haven’t posted for a while. Thanks to all of you for your email letting you know you were concerned as I seemed to be missing in action!
A few months ago my dad was diagnosed with pancreatic cancer. Among other things my brother, sister and I pitched in with sparkling conversation to help keep Dad upbeat. Turns out he sparkled the brightest and kept we three in good humor. Dad fought a good fight and died a couple of weeks ago. That’s where I’ve been and why I am able to be back now.
Long time client and friend Scott, just called me to say he misses my posts. So, Scott thank you and here we go again!
The press, clients, and other friends are asking for my thoughts about the economy. In a nutshell here they are:
Yes, the economy is bad-lousy. Yes, it’s a street fight out there. Yes, I believe unemployment is considerably higher than reported by the government - as the gov stats do not count independent contractors, a huge percentage of the workforce. Yes, you can find plenty of people to have a pity party with you.
AND “Yes!” there is still money to be made.
Now is the time for us to sparkle. No one has the energy and optimistic outlook we sales pros have. This is one of our gifts to the world.
Forbes has invited me into a brainstorming group - the topic being what to tell college grads. I “get” there is plenty of negative news to dwell upon. But I choose to focus on the positive. The first thing I will tell them is, “no matter what the circumstances you find yourself in, choose joy.”
Then, I’ll let them know I have personal knowledge of:
… a Used Car Business that has increased business by 15% over last year using several of the techniques and strategies written about in this blog. Then, I’ll ask … “anyone in this crowd that likes cars?”
… a 22 year who figured out a market niche and brought in $250,000 last month on ebay. Each month shows a steady rise in sales revenues. Then, I’ll ask … “anyone in this crowd that knows about ebay?”
… a cold calling business (big smile) with an increase in cold call coaching of 35% over last year.
… an solopreneur accounting practice that is up 75% from last year
What’s the secret? Stop gloomy thoughts they only serve to sidetrack you. Stick with the people who are going the same direction you want to go … up! Let the members of your niche know the kinds of seriously strong results your product/service can get for them. Let them know you are there to walk the walk with them and to see the adoption of your product/service through to successful implementation. Then, do what you said you’re going to do. Make them sparkle too.
Have success stories to share … and details about the steps you took to get there? I am glad to post your stories (and tips) here to encourage and to give a shot of encouragement to our cold calling collegues.
Use the “Leave a Message Box” to send in your questions and stories. I’m glad to answer questions as time permits. Then, for when there are those times that you want to talk with a real person, in real time about your real and immediate cold calling stuck spots. Know that kind of one-on-one attention is just a click away!
Best,
Leslie Buterin (like butterin’ bread)
Topics: Cold Call Resources, Books & Interviews, Cold Call Training |
November 11th, 2009 at 8:27 am
Leslie, my condolences on the passing of your father, you are spot on with the attitude concept. I choose to focus on the positive and my own business was spawned out of an opportunity to leverage a strength.
Since then, I’ve had a number of opportunities present themselves. Always enjoy your posts, I hope we can meet up some time.
All the best to you and your family,
Robert,