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Cold Calling Script Comments 2 of 3
By Leslie Buterin | July 15, 2009
More powerful comments about CB’s request for a review of a cold calling script!
Regarding the script from CB:
This script sounds like everybody else - talking about themselves. Where is the value to the prospect for spending time with you?
As I read the second paragraph I am saying:
- “Who cares?
- What a waste of time.
- How do I get rid of this person?”
The third paragraph might be better if it talked about “some of the challenges we have helped our other clients overcome.” Then ask if they are experiencing any similar challenges in their busines that would be worthwhile discussing.
In the fourth paragraph you are asking for an appointment to talk about yourself and how great your company is. My answer would be “No!”. Why not ask if it makes sense to schedule 15-20 minutes to explore an area to decide if there is enough of a basis for us to go any further.
I hope that helps.
Best regards,
Andrei
Topics: Cold Calling Scripts |